How about building a content marketing plan, for free?
-
1. Start blogging
The best and easiest way to kick start a content marketing plan is by starting a simple blog page. This is something that most companies already do, but the difference between whether it works for them or not depends on how efficiently it is used. Often, blog pages see regular updates initially but are eventually forgotten. Keeping the blog alive is the first step towards building a concrete content strategy.
The best part is if the content is worth their while and if it appeals to them, people will easily follow the page and generate the buzz that is needed to make it a hit.
-
2. Get social media, right
In the last decade social media has become the ultimate go to channel for anyone who wants to reach a huge audience without spending big bucks. The best part about social media is that if used well, it can really make a solid impact. By spending next to nothing, businesses can reach specific audiences at any time of the day.
-
3. Have an informative newsletter
An easy way to start communicating with the people who have interest in your business is by creating a newsletter which combines useful information with entertainment.
Get an understanding on what are the kind of issues that people would be interested in or what kind of tips would be useful for them and create stories around them. The only thing to keep in mind though is that if you plan on starting a newsletter, be consistent about it and don’t drop off after a few editions. If there is one thing worse than receiving unwanted newsletters, it’s not receiving one that you’ve been waiting for!
-
4. Make use of the trusty email
Content marketing isn’t always about giant schemes or elaborate ideas that extend over months. Sometimes, being simple has its own charms as well. Using emailers to keep your brand in the minds of your audience is another cost effective tactic that is easy and quick. Use emailers to alert your audience about any interesting articles on your blog or upcoming offers that might be of interest to them. If not anything else, at least make it a point to use them to send festive greetings. A personal touch in the form of a simple and thoughtful message can go a long way in building a bond with your audience.
-
5. Create 'How-to' videos
Very often we’re sitting on a goldmine of content but we don’t realise it. ‘How to’ videos or tutorials are something that appeal to anyone who is interested in your product or industry. The best part about this is that it can be about anything under the sun. While it makes sense to make tutorials about your product or service itself, there’s no reason why you should stop just there. A kitchen equipment manufacturer can make share videos of interesting recipes just as much as a cyber security company can make one about how to maximise privacy on one's email account- the possibilities are endless.
-
1. Start blogging
The best and easiest way to kick start a content marketing plan is by starting a simple blog page. This is something that most companies already do, but the difference between whether it works for them or not depends on how efficiently it is used. Often, blog pages see regular updates initially but are eventually forgotten. Keeping the blog alive is the first step towards building a concrete content strategy.
The best part is if the content is worth their while and if it appeals to them, people will easily follow the page and generate the buzz that is needed to make it a hit. -
2. Get social media, right
In the last decade social media has become the ultimate go to channel for anyone who wants to reach a huge audience without spending big bucks. The best part about social media is that if used well, it can really make a solid impact. By spending next to nothing, businesses can reach specific audiences at any time of the day.
-
3. Have an informative newsletter
An easy way to start communicating with the people who have interest in your business is by creating a newsletter which combines useful information with entertainment.
Get an understanding on what are the kind of issues that people would be interested in or what kind of tips would be useful for them and create stories around them. The only thing to keep in mind though is that if you plan on starting a newsletter, be consistent about it and don’t drop off after a few editions. If there is one thing worse than receiving unwanted newsletters, it’s not receiving one that you’ve been waiting for! -
4. Make use of the trusty email
Content marketing isn’t always about giant schemes or elaborate ideas that extend over months. Sometimes, being simple has its own charms as well. Using emailers to keep your brand in the minds of your audience is another cost effective tactic that is easy and quick. Use emailers to alert your audience about any interesting articles on your blog or upcoming offers that might be of interest to them. If not anything else, at least make it a point to use them to send festive greetings. A personal touch in the form of a simple and thoughtful message can go a long way in building a bond with your audience.
-
5. Create 'How-to' videos
Very often we’re sitting on a goldmine of content but we don’t realise it. ‘How to’ videos or tutorials are something that appeal to anyone who is interested in your product or industry. The best part about this is that it can be about anything under the sun. While it makes sense to make tutorials about your product or service itself, there’s no reason why you should stop just there. A kitchen equipment manufacturer can make share videos of interesting recipes just as much as a cyber security company can make one about how to maximise privacy on one's email account- the possibilities are endless.
