Those who have already started their journey have the advantage of knowing slightly more than others. This article is for those marketers who have found themselves at the other end and have wondered where to start. Hopefully by the end of it, you’ll have a better idea.
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1. Emailers
Let’s start with the traditional and mention the role of the trustworthy email. One of the first means of communication to enter the digital world, this still remains a favorite when it comes to getting your content across to those who would value it.
However, chances are that they would work more in favour of B2B companies than in the B2C scenario. This is especially due to the number of spam mails that flood inboxes each day. To ensure that your content does not end up in the bin or worse still, get the ‘unsubscribe’ axe, it is important that emailers are interesting, catch the viewer’s attention and are not too frequent. -
2. Social Media
The role of social media in the content marketing universe is far from incidental. Social media has taken the world by storm and those who have put their content marketing thinking hats on, do realise that this is a place to catch your audience. It is the sub-conscious engagement of this channel that makes it so appealing. Even if all your target audience is not always active, the fact that your content reaches such a large population itself is reason to mention this as a top channel.
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3. Visual networking sites
The world is slowly but surely travelling to become a world that speaks through fast paced images, rather than words. In the absence of time and with the advancement of technology, people are having more conversations that are visual than that are vocal. Brands also use this to their advantage to have visual conversations with their audience. Sites like Instagram and Tumblr have allowed brands to build an identity that is wholly centered around the stories that come out of normal amateur photographs.
Though this is largely consumer driven and depends largely on the demographic that is being targeted, it is definitely one of the content distribution channels to look out for in the future. -
4. Videos
In the paucity of time and shorter attention spans, it would bode well for an organization to identify the quickest way to capture their audiences’ attention. Almost as if it were a God send, the rising popularity of the ‘video’ has proven it to be one of the top most means of reaching your audience.
The uniqueness of this channel however is that it is equally attractive across B2B and B2C channels. Depending on the nature of the product, the content of the video as well as other aspects such as length can be altered to suit the audience. From simple cat gags to detail webcasts, videos have emerged to become a popular choice for getting across your content to an audience that is interested in listening. -
5. Blogs
Though blogs started off as one of those default pages that form part of a company’s web page, the importance of its presence has been accentuated with the rise of the content marketing revolution. Blogs are an indispensable part of a company’s content marketing effort. It is also one of the easiest channels to start off with when you’re just taking off into your content marketing journey.
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6. Mobile Apps
One of the best ways to ensure high level of engagement with your audience is with the help of an app. The benefit of this channel comes from the fact that it gives an organization complete access to their audience at all times. It is a fact that people use their mobile phones for a large part of the day. To be able to find a little bit of space within that mobile phone is equivalent to having found space in the customer’s mind. From there on it is all about ensuring that your app is constantly updated with worthy value adds that gives the audience something they would like to consume so it doesn’t get denigrated to ‘just another app’.
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1. Emailers
Let’s start with the traditional and mention the role of the trustworthy email. One of the first means of communication to enter the digital world, this still remains a favorite when it comes to getting your content across to those who would value it.
However, chances are that they would work more in favour of B2B companies than in the B2C scenario. This is especially due to the number of spam mails that flood inboxes each day. To ensure that your content does not end up in the bin or worse still, get the ‘unsubscribe’ axe, it is important that emailers are interesting, catch the viewer’s attention and are not too frequent. -
2. Social Media
The role of social media in the content marketing universe is far from incidental. Social media has taken the world by storm and those who have put their content marketing thinking hats on, do realise that this is a place to catch your audience. It is the sub-conscious engagement of this channel that makes it so appealing. Even if all your target audience is not always active, the fact that your content reaches such a large population itself is reason to mention this as a top channel.
-
3. Visual networking sites
The world is slowly but surely travelling to become a world that speaks through fast paced images, rather than words. In the absence of time and with the advancement of technology, people are having more conversations that are visual than that are vocal. Brands also use this to their advantage to have visual conversations with their audience. Sites like Instagram and Tumblr have allowed brands to build an identity that is wholly centered around the stories that come out of normal amateur photographs.
Though this is largely consumer driven and depends largely on the demographic that is being targeted, it is definitely one of the content distribution channels to look out for in the future. -
4. Videos
In the paucity of time and shorter attention spans, it would bode well for an organization to identify the quickest way to capture their audiences’ attention. Almost as if it were a God send, the rising popularity of the ‘video’ has proven it to be one of the top most means of reaching your audience.
The uniqueness of this channel however is that it is equally attractive across B2B and B2C channels. Depending on the nature of the product, the content of the video as well as other aspects such as length can be altered to suit the audience. From simple cat gags to detail webcasts, videos have emerged to become a popular choice for getting across your content to an audience that is interested in listening. -
5. Blogs
Though blogs started off as one of those default pages that form part of a company’s web page, the importance of its presence has been accentuated with the rise of the content marketing revolution. Blogs are an indispensable part of a company’s content marketing effort. It is also one of the easiest channels to start off with when you’re just taking off into your content marketing journey.
-
6. Mobile Apps
One of the best ways to ensure high level of engagement with your audience is with the help of an app. The benefit of this channel comes from the fact that it gives an organization complete access to their audience at all times. It is a fact that people use their mobile phones for a large part of the day. To be able to find a little bit of space within that mobile phone is equivalent to having found space in the customer’s mind. From there on it is all about ensuring that your app is constantly updated with worthy value adds that gives the audience something they would like to consume so it doesn’t get denigrated to ‘just another app’.
