40 Marketing Quotes From The Greats

A collection of inspirational quotes that cover everything from the importance of good content to the power of social media.

These guys know a thing or two about digital marketing, so if you're looking to be inspired- Here you go:

Content Marketing

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.”

Robert RoseĀ 

“Good content is not storytelling. It’s telling your story well.”

Ann Handley

“The key is, no matter what story you tell, make your buyer the hero.”

Chris Brogan

“My goal is to spark something within the reader and allow it to initiate an idea they then can grow.”

Warren Whitlock

“Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.”

Marc Mathieu

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

Joe Chernov

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

“Content marketing is a commitment, not a campaign.”

Jon Buscall


“Content is the reason search began in the first place.”

Lee Odden

“When you have written your headline, you have spent eighty cents out of your dollar.”

David Ogilvy

“The best ideas come as jokes. Make your thinking as funny as possible.”

David Ogilvy

“Write your posts with your customer’s usage in mind. Think about what they will want to know, and how you can be useful.”

Chris Brogan


B2B Marketing

“The only way to consistently grow in B2B is to be better than very good.”

Seth Godin

“A good influencer should be more than a lead generation program… it should be a network.”

Chris Herbert

“Whether you’re in the B2B or B2C sales side, your business is now, without a doubt, a media company as well.”

Mitch Joel

“Whether B2B or B2C, good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”

Beth Comstock

“Money coming in says I’ve made the right marketing decisions.”

Adam Osborne


Data-Driven Marketing

“Learn to love the data and, for heaven’s sake, write well.”

Ian Lurie

“We’re all learning here; the best listeners will end up the smartest.”

Josh Bernoff

“We must move from numbers keeping score to numbers that drive better actions.”

David Walmsley


Risk Taking

“The ones who are crazy enough to think that they can change the world, are the ones who do.”

Steve Jobs

“You can’t be that kid standing on top of the water slide, overthinking it. You have to go down the chute.”

Tina Fey

“Nothing big will happen in your life, until you build off of the many small things.”

John Paul Aguiar

“Don’t be afraid to get creative and experiment with your marketing.”

Mike Volpe

“You can never go wrong be investing in communities and the human beings within them.”

Pam Moore



“Excellence is not an aspiration. Excellence is the next five minutes.”

Tom Peters

“People don’t want to buy a quarter-inch drill. They want a quarter- inch hole.”

Theodore Levitt

“What we forget is that personas not only define who our customers are, but also serve as a reminder of who is not our customer.”

Ardath Albee

“‘Hey, here’s a gourd!’ is not so different as, ‘Hey, here’s enterprise sales software!’ The language changes, but the humans are the same.”

Christopher Penn

“Commit to a niche; try to stop being everything to everyone.”

Andrew Davis


Social Media

“If you look at my Twitter feed, it is 99% links, but 1% is me responding and 1% of a big number is a big number.”

Guy Kawasaki

“Content is king, but engagement is queen and she rules the house!”

Mari Smith

“No matter what, the very first piece of social media real estate I’d start with is a blog.”

Chris Brogan

“Social media is about the people. Provide for the people and the people will provide for you.”

Matt Goulart